"Art is Business" Curator Mary Ellen Croteau
When the dealers in Sweden first announced they were going to have an art fair in 2007 that would be all about selling, and be the largest in the Nordic countries and put them on the map, yadda yadda, the ARTISTS of Stockholm said NO it is not about the money, it is about the ART. So they put on an alternative fair that year in a storefront and called it "Minimarket."
The next year they got a bigger space and planned with the artist-run spaces around Sweden and called it Supermarket. The next year it was collectives from around Europe. By the fourth year (the first time I went) they were putting out a call for artist-run initiatives from around the world and were getting significant support from the city and Swedish government. This is the fair we will be attending.