This CAFE talk is presented by Lisa Gaines McDonald of Research Explores, a Qualitative researcher and strategist with over twenty years of health care and consumer package goods marketing before establishing Research Explorers.
What is the case study methodology?
The case study methodology is both unique and uniquely confusing. It is unique given one characteristic: case studies draw from more than one data source. A case study is inherently multimodal or mixed methods because it uses more than one form of data within a research paradigm or more than one form from different paradigms.
A case study inquiry could include:
1. Multiple forms of quantitative data sources, such as Big Data + a survey
2. Multiple forms of qualitative data sources, such as interviews + observations
3. Multiple forms of quantitative and qualitative data sources, such as Big Data + interviews
Pop Up Research Station Cafe 11 am PST/1 pm CST/2 pm EST.
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